Daniel Gross co-founded the Industrial Workers of the World union organizing campaign at Starbucks which has expanded across the United States and inspired like-minded efforts around the world. Starbucks’ chief labor attorney argued: "This is a campaign that has tried to do everything possible to disrupt the operations of Starbucks to harm the company."
Gross is co-founder and executive director of Brandworkers International, a non-profit organization protecting and advancing the rights of retail and food employees. On the issue of workers’ rights, the New York Times has called him, "earnest, articulate, and dogmatic to a flaw...". A graduate of Fordham Law School, he serves on the executive committee of the National Lawyers Guild Labor and Employment Committee.
He writes frequently on retail and food worker issues for Counterpunch.org and is frequently quoted in national media outlets including the New York Times and the Wall Street Journal.